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Hands-On UX & Product Leader

12 years leading UX, user research, and product design. I focus on the full design lifecycle - planning and executing user research, iterating through high-fidelity prototypes, and architecting scalable component libraries in Figma. A background in technology and full-stack development underpins everything, ensuring designs stay grounded, practical, and team-aligned.

UX & Product leader

I drive alignment across product, user needs, and development

Selected Work

Product Design

2024

UX Lead

Optimising betting flow: redesigning the quick bet slip

The quick bet slip accelerated single bets but failed for other combinations, forcing users into the full slip and hurting conversion. It was redesigned with a two-tap placement loop, streamlined layout, and persistent stake shortcuts. This reduced main bet slip reliance, drove higher average stake values, and created a unified framework across sportsbook and lottery products.

UX & Design Systems

2023 - 2024

UX & UI Lead

Backoffice CMS redesign: adapting a design system to resolve usability issues

The backoffice CMS suffered from poor usability and database clutter after being created without design input. The platform was redesigned into task-focused management areas by rebuilding and extending an existing design system in Figma. This drastically reduced design iteration and developer hand-off times, minimized input errors, and streamlined content publishing workflows.

some people conducting a design inventory

Design Systems

2024 - 2025

UX & UI Lead

Unifying a fragmented product suite: a from-scratch Figma design library

Playtech Sports manages a global B2B ecosystem. As the product suite expanded, design and development became fragmented across platforms. A unified component library was launched via a lottery product and scaled without interrupting release cycles. This accelerated handoffs, streamlined prototyping, reduced UI defects, and delivered a unified multi-channel experience praised by stakeholders.

Front End / UX

2014

UX & Front-End Lead

Reinventing TV UX: a modern set-top box framework

Oregan Networks' TV interface suffered from outdated design, poor performance, and testing bottlenecks. The system was redesigned using a performance-driven UI architecture and offline desktop emulator. This delivered an updated interface with smooth UI rendering on legacy set-top boxes, accelerated development velocity, and secured executive buy-in.

Front End / UX

2014

UX & Front-End Lead

Optimising TV UX: an updated framework for a flagship set-top box

the same sportsbook mobile webpage shown accross 7 different brands

Design Ops

2024-2025

UX & UI Lead

Speeding up design delivery: a scalable white-label framework

As concurrent operator launches grew, the traditional design workflow became an operational bottleneck. Branding turnarounds that took upwards of four weeks were streamlined using a native Figma framework with strict branding guidelines. This cut design turnaround by over 50% and accelerated developer deployments by up to 25%.

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